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VIPBARBER
CASE STUDY
BACKGROUND
VIPBarberSupply, a renowned supplier of top-notch equipment to barbers and barbershops, aimed to boost their market presence and sales. While their product quality was unmatched, they needed a refined digital strategy to showcase this excellence to a broader audience. Engaging our agency for social media management was the initial step, but the real pivot was our approach to paid advertising.
OBJECTIVE
To maximize sales and brand trust for VIPBarberSupply by leveraging custom paid ad strategies on Meta (Facebook) and Google, all while ensuring optimal return on ad spend (ROAS).
STRATEGY & EXECUTION
Recognizing the potential of paid advertising for VIPBarberSupply, our team began by crafting unique campaigns tailored to their brand.
HANDS-ON GOOGLE CAMPAIGN MANAGEMENT
While automation is a popular approach in digital advertising, we chose a more personalized path for VIPBarberSupply. Our dedicated professional managed the Google campaigns daily, vigilantly monitoring metrics such as cost- per-click and overall performance. This hands-on approach ensured a balance between results and expenditure.
PROMOTIONS AND MEGA SALES
Leveraging popular holidays and events like Christmas, Halloween, and Labor Day, we executed timely ads that promoted exclusive sales. This not only spiked immediate sales but also laid the foundation for building trust and ensuring customer return.
The combination of these strategies, despite a below-average ad spend budget, resulted in impressive ROAS figures: an average of 20 on Facebook and skyrocketing to over 100 during specific short-term promotions.
RESULTS
The outcomes were nothing short of spectacular. Within the first two months, VIPBarberSupply experienced a 50% surge in sales. This impressive metric was achieved without an extravagant ad spend, proving the effectiveness of our targeted and hands-on ad management approach.
Furthermore, the periodic promotions not only amplified sales but cemented VIPBarberSupply's reputation as a customer-centric brand. The resultant trust cultivated a loyal customer base, further ensuring recurring sales and a fortified brand presence.
CONCLUSION
Our collaboration with VIPBarberSupply stands as a testament to the power of customized, hands-on paid ad strategies. By prioritizing human expertise over automation, we achieved stellar results without inflating costs. The soaring sales, combined with an ever-growing circle of trusting, returning customers, underscores the success of this partnership. It's a clear: with the right strategy and meticulous execution, even a restrained ad budget can yield remarkable dividends.
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