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GROWING FIRE UP HALAL GRILL BRAND OUR WAY
We signed Fire Up Halal Grill in 2022, 3 weeks before their first grand opening. Since than, it became a popular food establishment that specializes in New York style halal cuisine. Fire Up wanted to expand its reach and attract more customers through social media.
Our team took on the challenge and came up with a plan to grow their social media presence by using reels and a strong brand strategy. We grew Fire Up Grill social media account to over 20000 followers organically. How did we do it?
HOW DID WE
When we learned more about Fire Up's concept, we knew that this brick-and-mortar restaurant had a potential to go viral. Our personalized reels strategy has significantly boosted account performance, resulting in significant view counts, a rapidly growing follower base, and notable local recognition.
Our highest reel scored over one million in views and others are maintained at 50k-300k views. The secret behind our successful reels? It's an ability to understand client's concept and the "SHTROM Way" of creating personalized content. We have a unique recipe for making reels visually appealing and engaging, capturing audience interest instantly.
Since the Fire Up Grill account went viral through our specialized reels strategy, there has been a noticeable increase in customer visits. Although the following included people from around the world and other states, the significant numbers caught the attention of locals in Tampa, who became eager to experience the offerings of Fire Up Halal Grill.
WHAT ABOUT THE STORE TRAFFIC?
This local interest, combined with Fire Up Halal Grill ability to meet and exceed expectations, led to a positive word-of-mouth effect, further enhancing its popularity and customer base.
2ND LOCATION IN ONE YEAR?
That's right. This success streak, lasting for a year, empowered the owner of Fire Up Halal Grill to expand their business. Capitalizing on the momentum, they opened another location in Temple Terrace. This expansion further enhanced the brand's local awareness, attracting more customers and solidifying its presence in the Tampa area.
CONCEPT IN ONE LOGO
In conceptualizing the brand identity for Fire Up Halal, we embraced the idea of using the iconic Statue of Liberty holding a halal skewer instead of a torch. In collaboration with our branding partners, we achieved the desired outcome. This innovative design symbolizes the fusion of Middle Eastern halal cuisine with the essence of New York street style. The logo captures this unique blend, effectively conveying the brand's distinctive culinary approach and its connection to the vibrant culture of New York.
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